When darkness falls, Noho lights up. This swath of streets is downtown’s culture magnet. in this enclave where energetic insomnia is a way of life, a couple of Noho institutions stay open for business all night. It’s theatre. It is a scene. A new kind of nighttime femininity: Irreverent, unapologetic, favors a shot of icy vodka. A contemporary fruity-floral gourmand skin-scent that's the ultimate in sexy avant-garde urbanity.